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Marketing Specialist - 5 to 6 month long Contract!
Job Description:
Lead Generation & CRM Management:
- Develop and implement effective lead generation strategies to optimize lead nurturing and conversions.
- Collaborate with the Marketing team to segment leads, measure results, and optimize workflows to convert leads into customers.
- Implement lead nurturing workflows, automated email sequences, and effective lead scoring models.
- Build customized views, dashboards, and reports for CRM users.
- Manage the CRM platform daily, including creating workflows, automated lists, and updating forms and properties.
- Oversee data integrity and maintain the health of user databases.
- Measure and optimize HubSpot campaigns, monitor and analyze campaign performance metrics to identify areas for improvement.
- Share knowledge and best practices, and provide training for existing and new users.
Website Management:
- Oversee and manage the company's website to ensure optimal functionality, user experience, and content accuracy.
- Act as the owner of website performance, updates, and maintenance, focusing on search optimization and user experience.
- Manage online content via CMS platform, including SEO edits.
- Own the management of SEO and PPC campaigns with agencies and freelancers. General knowledge of Google Analytics and AdWords is required.
- Collaborate with IT, design, and content teams to update and optimize the website regularly based on performance insights.
Digital Marketing Execution:
- Manage day-to-day digital marketing campaign execution, including preparing and executing landing pages and emails using automation software.
- Assist with the implementation of paid digital and PR campaigns.
- Work with the Regional Marketing Team to organize and maintain a customer database.
- Assist in analyzing marketing data, including campaign results, conversion rates, and online traffic to improve future strategies.
Email Marketing:
- Provide expertise and guidance on developing an email marketing strategy for North America, Latin America, EMEA, and Australia/NZ.
- Develop, execute, and optimize global email marketing campaigns to engage existing customers and acquire new ones.
- Work with the Visual Designer, Content Manager, and digital marketing agencies or freelancers to develop necessary assets and contribute to copywriting for emails.
- Track and report email marketing metrics such as open rates and click-through rates.
Social Media & Community Engagement:
- Partner with the Content Manager and Sr. Digital Marketing Specialist to plan strategies and create assets that maintain an authentic social voice, enhance the brand, and improve customer experience.
- Track key performance indicators (KPIs) to ensure campaigns are performing as expected.
Required Skills & Experience:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum three (3) years of work experience in a related field.
- Proven experience with HubSpot CRM and marketing automation platforms.
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Understanding of website content management, SEO strategies, and analytics reporting.
- Familiarity with online advertising platforms, specifically Google AdWords.
- Strong communication skills, including writing, verbal, presentation, and listening skills.
- Working knowledge of Facebook Business Suite, Sprout Social, or other social analytics/social listening tools.
- Experience with Adobe software packages such as Premiere Pro, InDesign, and Photoshop is preferred but not mandatory.
Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Vaco LLC and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco") respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco's HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
- Canadian residents may access our policies in English here and in French here.
- Residents of countries governed by GDPR may access our policies here.
Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to:
- the individual's skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.