We are ADB SAFEGATE. Our purpose is to lead the world in smart solutions to handle more aircraft and passengers safely, sustainably, and efficiently at airports around the globe.

POSITION:

Job Title: Segment Marketing Lead (Airside 4.0 Focus)

Location: Columbus, Ohio or Europe

The opportunity....

We are seeking an experienced and visionary leader to helm our The Segment Marketing Lead is an experienced visionary leader focused on our Airside 4.0 strategy. The ideal candidate will be at the forefront of crafting and executing innovative marketing strategies that position our brand as a pioneer in the aviation sector, particularly in the realms of airside operations and technology. This role demands a unique blend of analytical prowess, creative strategy, and a deep understanding of both market dynamics and the transformative potential of Airside 4.0 technologies.

You will make an impact by....

• Segment Analysis & Identification:** Spearhead research efforts to delineate and comprehend crucial market segments such as Intelligent Airfield, Intelligent Apron, Tower, Services, and Weather. Drive the initiative to identify both opportunities and challenges associated with the integration and promotion of Airside 4.0 technologies, ensuring our strategies are informed and targeted.
• Airside 4.0 Strategy Integration:** Develop a robust marketing strategy that asserts our brand's leadership in airside innovation. Your strategy should clearly articulate the value proposition of Airside 4.0 technologies in addressing contemporary challenges, boosting efficiency, and redefining industry standards in airside operations.
• Targeted Campaign Development:** Design and implement marketing campaigns tailored to specific segments, effectively communicating the narrative of Airside 4.0. Through these campaigns, highlight your brand's innovative edge, the real-world benefits of these technologies, and the strategic leverage obtained by adopting Airside 4.0 solutions.
• Educational Content and Awareness:** Generate and disseminate educational materials that amplify the significance and benefits of Airside 4.0 innovations. Your content should serve to demystify advanced technologies for lay audiences, underscore the operational and environmental efficiencies enabled by these innovations, and establish our brand as a thought leader in airside technology.
• Collaboration with Product Development:** Foster a close working relationship with the product development team to ensure marketing strategies and messages are deeply aligned with the technical realities and advantages of Airside 4.0 technologies. This involves providing feedback for future product enhancements based on market insights.
• Performance Analysis and Market Feedback:** Vigilantly monitor the impact of Airside 4.0-focused marketing initiatives, drawing insightful feedback from the marketplace to gauge technology reception, influence on customer decisions, and identify avenues for improvement.
• Cross-Functional Airside 4.0 Advocacy:** Champion the strategic importance of Airside 4.0 across the marketing department and the entire organization. Educate and align various departments around the benefits and potential of Airside 4.0, ensuring a consistent and compelling message across all customer interactions.
• Leading a team of employees through the employment lifecycle.

The talent we want to inspire has....

• Proven experience in leading marketing strategies and campaigns within the aviation or technology sectors.
• Strong background in market research, segment analysis, and targeted campaign execution.
• Demonstrated ability to work collaboratively with product development teams and other internal stakeholders.
• Excellent communication and advocacy skills, with the capability to simplify complex technologies for diverse audiences.
• A forward-thinking mindset, with an unwavering commitment to innovation, sustainability, and leadership in aviation technology.

This would be a plus but not a must.....

• Familiarity with Airside 4.0 technologies and their application in the aviation sector.
• Experience in environmental sustainability initiatives within marketing strategies.

What's on offer...

This role provides the unique opportunity to shape the future of aviation technology and operations through strategic marketing leadership. If you are passionate about driving innovation and making a tangible impact on the industry, we encourage you to apply and help us lead the way in advancing Airside 4.0.

ADB SAFEGATE is an equal opportunity employer. ADB SAFEGATE does not discriminate against any employee or applicant for employment because of characteristics protected by law, including but not limited to, race, color, age, creed, religion, national origin, ancestry, sex, sexual orientation, marital status, veteran status, or disability. If you need assistance or reasonable accommodation in completing this application or during the interview, please contact our Human Resources Department.