Senior Digital Marketing Specialist, Interactive Services
New York, NY 
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Posted 5 days ago
Job Description

About OUTFRONT

We are one of North America's most innovative media companies. We leverage the power of creative excellence, unbeatable locations and smart audience data to change the game for advertisers. Our purpose as a company is to help people, places and businesses grow stronger. To do this, we make meaningful connections between brands and people when they are outside of their homes through one of the largest and most diverse sets of out-of-home assets including billboards, transit and mobile displays across the U.S. We connect diverse audiences across over 150 markets and conduct our business considering all our stakeholders, from clients and employees, to the communities where we operate. We are committed to creating a diverse and inclusive work environment that promotes the growth of our people. Come join our industry-leading team!

What We Offer

OUTFRONT offers a comprehensive benefits program including:

  • Medical, Dental, Vision (including same and opposite-sex domestic partners)
  • HSA and FSA plans, Family Benefits, Pet Benefits
  • 401(k) Plan with an Employer Match
  • Paid Time Off, Commuter Benefits, Educational Assistance
  • Robust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs)

Your Role

Play a pivotal role in enhancing OUTFRONT's Interactive Services team. This senior position requires a strategic thinker with a proven track record of producing and managing high-quality content across diverse digital platforms, ensuring optimal usability and accuracy. The Senior Digital Marketing Specialist, Interactive Services will also spearhead the development, writing, testing, and editing of web pages using multiple Content Management Systems, while mentoring a junior team member and assisting in our digital content strategies.

Your Responsibilities

  • Creating, modifying, and maintaining website content and layouts across OUTFRONT.com, the employee intranet, and other supported sites

  • Approve and publish content submissions and updates from the junior interactive services members and marketing teams

  • Lead testing across all supported sites to ensure information accuracy and compatibility with all major browsers and mobile devices

  • Assist with content workflow, scheduling, prioritization and grooming, issue tracking, and communication of status updates to stakeholders

  • Manage and maintain media assets and their respective metadata across all supported site content

  • Collaborate closely with internal design and marketing teams, as well as external vendors, to execute new concepts and experiences

  • Support growth marketing initiatives for the website, including SEO, paid search, social media marketing, email marketing, and other digital channels

Your Qualifications

  • Bachelor's Degree in Marketing, Computer Science, or a related field
  • 4+ years experience in Marketing
  • Previous experience with Content Management Systems (Sitecore and SharePoint are preferred but not required)
  • Proficiency in HTML, CSS, and image editing applications is highly desirable
  • Understanding of web design, layouts, and best practices
  • Experience with web analytics and supporting tools
  • Experience with wireframing, user flows, and working with design tools such as Figma
  • Strong written & verbal communication skills
  • Experience using an organizational style guide or AP style
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint)
  • Ability to prioritize, multi-task, and work with minimal supervision in a team environment
  • Strong analytical skills and the ability to draw conclusions and make recommendations

The salary range for this role is $70,000-$80,000 per year. Compensation is determined during our interview process by assessing a candidate's experience and skills relative to internal peers and market benchmarks evaluated for the scope and responsibilities of the position. Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law.

To all Recruitment Agencies: OUTFRONT Media LLC does not accept agency and unsolicited resumes. Please do not forward resumes to our OUTFRONT Media employees or any other company location.

OUTFRONT Media is not responsible for any fees related to unsolicited resumes.

OUTFRONT Media Is An Equal Opportunity Employer

All applicants shall receive equal consideration without regard to race, color, religion, gender, marital status, gender identity or expression, sexual orientation, national origin, age, veteran status or disability. Please refer to the OUTFRONT Media Affirmative Action policy statement.

 

Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
4+ years
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