Job Title: Coordinator, Paid Media

Department: Marketing/Digital Marketing

Reports to: Manager, Growth Marketing

# Direct Reports: 0

Perks and Benefits:

FREE: breakfast, lunch, parking, on-site gym and training classes, and gym membership at Chicago Athletic Clubs. Free Peloton membership, casual dress environment, access to United Center concert events, competitive total rewards package, full benefits (medical, dental, vision, 401k matching, paid life insurance), comprehensive PTO package, social events, volunteer opportunities, and focused learning and development.

What It's Like Working Here:

The Chicago Blackhawks experience isn't just on the ice. Our office, located in the United Center, promotes a fun, engaging, fast-paced and collaborative atmosphere where we can celebrate both hockey and each other. Our commitment to curating an environment where all individuals feel empowered to bring their best self to work each day can be seen throughout our organization. Whether you are a job seeker looking to join the organization, a current member of our amazing team, or someone looking to help support our mission, our goal is the same - to reimagine the potential of hockey, which we strive to achieve through memorable, inclusive experiences.

The Ideal Candidate:

A strong background in digital marketing, with a proven ability to manage and optimize paid media campaigns across various channels, including social media, search, and display advertising. This role requires a combination of analytical skills, attention to detail, and creativity to drive effective campaigns that meet our business objectives. The ideal candidate will also have a strong foundation in data-driven creative strategies and a proven track record of developing digital campaigns that captivate audiences.

The Top Shelf:

This Paid Media Coordinator will support the Digital Marketing Team in executing marketing campaigns aimed at driving revenue, user acquisition, engagement and retention. This individual will be responsible for managing day-to-day operations of paid media campaigns, analyzing performance data, and optimizing strategies, leading to incremental revenue generation.

How You'll Contribute:

Planning and Execution

• Assist in the development and implementation of paid media strategies to drive user acquisition, revenue, and retention.
• Manage the strategy, execution, and optimization of campaigns across various digital channels, including Meta, Google, TikTok, Snapchat and CTV.
• Build assets needed for marketing campaigns, such as forms, pixel placements, etc.
• Provide clear and concise creative briefs to guide the development of ad creatives and messaging to reach target audiences
• Maintain a deep understanding of evolving trends and best practices in digital marketing to inform campaign strategies.

Performance and Measurement

• Monitor and analyze campaign performance against key metrics, utilizing data to track, measure, and optimize ROAS, CPA, CVR, CLTV and churn.
• Conduct A/B testing and other experiments to improve campaign performance.
• Generate actionable insights from campaign data to inform future strategies and improve overall effectiveness.

Technical Expertise

• Strong understanding of ad tech, including Facebook Pixels, Google Tag Manager, and other tracking and tagging technologies.
• Familiarity with Google Analytics and the ability to leverage its insights to optimize campaigns.
• Experience with marketing automation tools and platforms, including Salesforce Marketing Cloud is a plus

Collaboration and Communication

• Work closely with cross-functional teams, including Ticketing, Corporate Partnerships and Business Strategy & Analytics to support broader initiatives.
• Interface with external agencies, vendors, and partners to ensure campaign success.
• Communicate effectively with stakeholders to provide regular updates on campaign performance and strategic recommendations.

Player Stats and Qualifications:

• 2+ years of experience in digital marketing or paid media, with a heavy focus on performance marketing.
• Hands-on experience managing campaigns on platforms such as Meta, YouTube, Google, TikTok, and CTV.
• Proven experience implementing and managing ad tech solutions such as Facebook Pixels, Google Tag Manager, and other tracking technologies to ensure accurate data collection and campaign tracking.
• Strong analytical skills, with the ability to derive insights from data and make data-driven decisions.
• Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Positive attitude, strong work ethic, and a "team-first" mentality.
• Ability to address, adapt to, and overcome challenges in a fast-paced, dynamic environment
• Demonstrated aptitude for driving results
• High attention to detail
• Demonstrates Chicago Blackhawks core values of integrity, curiosity, empathy, collaboration, and originality

The Team:

The Chicago Blackhawks started their journey as one of the NHL's "Original Six" professional ice hockey teams in 1926. Members of the Central Division in the NHL's Western Conference and six-time Stanley Cup Champions (1934, 1938, 1961, 2010, 2013, 2015), the team calls the United Center home.

Each day the Team works to uphold our mission to reimagine the potential of hockey. At its core, the team and greater organization uphold its mission through its core values centered around integrity, curiosity, empathy, collaboration, and originality. They are fiercely dedicated to evolving and delivering new and legendary fan experiences and captivating new and diverse audiences, both on and off the ice. As part of their unwavering commitment to drive impact and purpose in the Chicago community, the organization opened the Fifth Third Arena (the team's official practice facility and community space for youth hockey development), continues to make expansions to the Chicago Blackhawks Foundation, and acquired the AHL team the Rockford IceHogs.

The Chicago Blackhawks continue to grow in its commitments to honor and celebrate Black Hawk's legacy by offering our platforms, making meaningful contributions, collaborating with Native American people, and reimagining ways to support the many Native American people and communities they live amongst and alongside. They engage in this work through their formal partnership with Black Hawk's ancestral tribe, the Sac and Fox Nation of Oklahoma, which the tribe established with the Chicago Blackhawks in 2021.

The Chicago Blackhawks is an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applications will receive consideration for employment without regard to gender, race, religion or religious creed, color, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases.