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Who are we?
Since 2004, KIND has been on a mission to create a kinder and healthier world - one snack and one act at a time. Its iconic KIND bars - made with real, recognizable ingredients - sparked the growth of an entirely new healthy snacking category. Today, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND's products lead with a nutrient-dense first ingredient - whole nuts, whole grains or whole fruit - and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.
Inspired by the belief that acts of kindness can be a transformative force for good, both the KIND brand and The KIND Foundation seek to inspire kindness and empathy.
We're looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you're looking to be a part of an inspiring, energetic and entrepreneurial environment, you've found the right place.
What you'll do
As the Brand Manager, Base Business you will be responsible for managing key near-term (0-2 years) aspects of the KIND business across all product lines.
Brand Planning.
- In collaboration with the Director - Base Business, manage the annual brand planning process and drive October delivery of 2026 Brand Plan, including clearly articulated growth drivers across all functions and supporting activities and assumptions.
- Own marketing inputs for annual planning and five year long-term planning processes.
Business Performance Analysis
- Lead monthly analysis and reporting of in-market performance data, partnering cross-functionally to understand key drivers and ensure the business has the understanding of market results to support strategic decision making.
- Own delivery of key messages on business performance to the broader organization, and lead performance presentation to the Leadership Team.
- Lead brand consumption forecast and brand input into demand planning process; potential to include collaboration in development of future consumption forecast model
Assortment & Portfolio Strategy
- Own assortment & portfolio recommendations, including discontinuations
- Own and manage cross-functional value leadership & renovation projects across the full portfolio
- Partner cross-functionally to deliver pricing and price/pack architecture recommendations
Additional
- Own A&CP budget tracking & responsibility
- Manage one associate to deliver against all responsibilities: support associate's personal and professional development
What you'll bring to KIND
- Excellent analytical skills
- Strong written & oral communication skills
- Experience working cross-functionally and influencing without authority
You are...
- A leader, who is able to inspire & motivate teammates, cross-functional colleagues, & external partners to deliver quality work.
- A driven-self starter, who holds yourself accountable to your commitments and results
- A collaborator & team player, who enjoys working alongside others to complete projects.
- Genuine in your desire to help make the world a kinder place, committing to always spreading and celebrating kindness
You have...
- 4-7 years of experience in brand marketing or related field
- A bachelor's degree - marketing, business, or related field preferred
- Excellent analytical skills, and experience in business performance data analysis
- Strong organizational & communication skills
- Ability to manage time & competing priorities
Pluses
- Experience managing a direct report
Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is $92,000 to $122,500. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.
What KIND offers...
KIND provides a robust benefits package to help support you physically, financially, and emotionally through the big milestones and in your everyday life.
- Competitive salary, including a target bonus and an impressive benefits package!
- Flexible Paid Time Off. Choose what works best for you, including summer hours
- Excellent health, dental & vision insurance, with options to fit you & your family's needs
- Your health is important! Our wellness strategy focuses on mental and physical well-being through in office programs like Drs, Nutritionists, Mindfulness, Chair Massages & others
- Casual office dress code - feel free to wear your KIND gear
- Stock up on your favorite KIND bars to share with your family & friends, through a quarterly voucher
- Training & tuition reimbursement program, because continuing to learn matters and we support your development
- A dynamic, ambitious, fun and KIND work environment
- The opportunity and responsibility to be KIND everyday
EEO
At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.
Privacy Policy
KIND promises that our products will always lead with a nutrient-dense first ingredient, such as nuts, whole grains or fruit - a disruptive notion that sparked the creation of a new healthy snacking category. We aim to challenge the status quo within the food industry and empower our community to make better, informed choices about health. To view KIND's Privacy Policy in its entirety please follow this link: https://www.kindsnacks.com/privacy-policy.html
To view your privacy choices please follow this link.