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Social Media Strategist
Madison, WI
Job Description
Social Media Strategist
Current Madison College employees must apply to the internal career site by logging into Workday
Job Posting Date:
June 14, 2024
Application Deadline:
Salary Information:
$58,975-$73,713
Department:
Communications
Job Description:
Madison College is hiring a Social Media Strategist to help share the Madison College story. As a key member of the college's Strategic Communications team, the Social Media Strategist manages the college's official social media accounts and is responsible for creating, developing, and distributing content, stories, and news to advance and further the college's mission and engage with key audiences. This role requires a collaborative-minded and think outside-the-box creative with a curiosity and passion for storytelling.
This individual understands the importance of timely, engaging, and consistent content and will work with the Strategic Communications team, college leadership, and key internal partners to elevate priorities, stories, and institutional messaging in a strategic way. With the college's social platforms being primary tools for engagement, this role leverages an innovative, creative, and dynamic approach to drive interest and spark curiosity about the college. This individual requires a keen editorial sense to craft and curate a diverse array of video, written, and visual content for Madison College's social media channels, with the ability to adapt tone and style as needed, tailor messaging to different audiences, and write posts that range widely in topic. The ability to create and share authentic stories that reflect the culture and values of the college is essential.
This role provides guidance, resources, and support to college leadership, employees, and stakeholders across the campus to ensure that all social media content created and shared on behalf of the college aligns with the college's mission, institutional messaging, and brand standards.
Madison College's dedication to promoting equity, inclusion and diversity is reflected in our Mission, Vision, and Values. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design, and deliver solutions. We value the ability to serve students from a broad range of cultural heritages, socioeconomic backgrounds, genders, abilities, and orientations. Therefore, we seek applicants who demonstrate they understand the benefits of diversity in a higher education community. Hiring a diverse workforce that mirrors our student population is more than just a commitment at Madison College-it is the foundation of what we are striving to do. Come be part of our great team!
REQUIRED DOCUMENTS (2)- Cover letter and Resume.
Failure to include these documents with your application submission will render your application ineligible.
This position will be opened until filled, with a first review date of July 7, 2024, at 11:59 pm. After this date, the recruitment may close without further notice.
This is a full-time, exempt position, with the ability for hybrid work per college policy. Core office hours are 8:00am to 4:30pm, M-F. This position will cover various college events and activities and can expect occasional evening and weekend work.
Madison College provides a generous benefits package of vacation, holidays, health/vision/dental/life insurance options, and you will be able to participate in the Wisconsin Retirement System (WRS).
This position is located in the vibrant and diverse city of Madison, Wisconsin's 2nd largest city and state capital. Nestled between two recreational lakes, Madisonians are offered year-round activities, including the Dane County Farmers' Market located around the Capitol Square, more than 200 miles of scenic biking and hiking trails, world-class restaurants, and numerous festivals and community events. Madison offers a small-town feel, with a big city impression. But, if that's not enough, Madison is just a short 125 miles northwest of Chicago and 77 miles west of Milwaukee. To learn more about what Mad-Town has to offer, see this link: www.visitmadison.com
Responsibilities:
- Conceptualizes, plans, and oversees the comprehensive social media strategy and content plan for Madison College, managing the official social platforms of the institution. This role collaborates with both internal and external stakeholders to identify, develop, and produce compelling social media content that underscores the college's significance and value, fostering a positive image among key audiences.
- Writes, edits, and publishes content across all of Madison College's social media platforms, actively monitoring and engaging with the audience through timely responses to messages and comment; where needed, this role also provides strategic consultation and content development for high-profile and highly-visible college-affiliated accounts, including those of college leadership; integral to the college's overarching editorial strategy, this role collaborates closely with the Strategic Communications team to disseminate important news, updates, and stories in compelling and timely ways.
- Oversees and updates Madison College's institutional social media policies, identifying and communicating necessary changes to ensure current practices align with evolving digital trends and branding guidelines; support, guide and offer resources to college leadership, employees and internal stakeholders on social media best practices and the college's current and evolving social media strategy; create templates and guidelines to help visually demonstrate best practices (example: social media strategy template)
- In close partnership with Madison College's Marketing team, this position plays a key role in integrating and supporting campaign messaging and priorities, particularly for recruitment and enrollment initiatives; ensures consistent branding across all institutional social media channels and strategizes with the Marketing team to effectively utilize existing marketing assets such as photography, videos, website, and graphic design. The aim is to create compelling content that strengthens the college's overall brand and messaging across all social platforms.
- Tracks analytics and metrics of all social media accounts; researches and stays up-to-date on new social media trends, platforms, and best practices; provides recommendations on new strategies and ideas for both institutional social media platforms and leadership accounts; plans and directs social media budget, including interns, influencers, giveaways, and other creative ways to drive engagement.
- Maintains a commitment to the college mission, vision, and values.
Knowledge, Skills and Abilities
- Demonstrated experience managing social media accounts for a large organization or institution, and developing social media content and campaigns focused on reaching strategic goals and objectives
- Demonstrated experience in digital storytelling -- including writing and producing compelling content and video with understanding of target audience, CTA, and desired outcome. Experience either capturing, editing, or sourcing photography and videos via internal partners (Marketing team, leadership, etc.) as needed.
- Experience posting, monitoring, tracking analytics and evaluating impact of social media content across multiple platforms (ie LinkedIn, Facebook, Instagram, X) through use of social media management platform (Sprout Social, etc.)
- Experience capturing and editing photos and video for social media purposes (Reels, etc.)
- Ability to engage with and quickly build rapport with internal and external stakeholders in social and event settings; confidence and ease interacting event attendees, students, employees, general public, and populations of diverse socioeconomic and cultural backgrounds and persons with disabilities.
- Knowledge of social media trends, industry connections to learn about emerging platforms, and demonstrated experience trying and testing new ideas
- Strong problem solving and crisis communication skills, coupled with good judgment; ability to work independently with minimal instruction and in collaboration with multiple teams.
Minimum Qualifications:
- Bachelor's Degree or equivalent working experience. *Experience used as an equivalent of an educational requirement is in addition to any experience required by the position.
- Two year's related experience.
Madison College does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term.
If you are experiencing application issues, please contact us at the Talent Acquisition email Talent@madisoncollege.edu or HR hotline (608) 246-6900.
To ensure that emails from us regarding your application do not go to your spam folder, please add the @madisoncollege.edu domain as a safe sender in your email.
Madison Area Technical College does not discriminate on the basis of race, color, national origin, sex, disability or age in employment, admissions or its programs or activities. Madison College offers degrees, diplomas, apprenticeships and certificates in Architecture & Engineering; Arts, Design & Humanities; Business; Construction, Manufacturing & Maintenance; Culinary, Hospitality & Fitness; Education & Social Services; Health Sciences; Information Technology; Law, Protective & Human Services; Science, Math & Natural Resources; and Transportation. Admissions criteria vary by program and are available by calling our Enrollment Office at (608) 246-6210 or (800) 322-6282 Ext. 6210. The following person has been designated to coordinate Title IX of the Education Amendments of 1972 and Section 504 of the Rehabilitation Act of 1973 and to handle inquiries regarding the college's nondiscrimination policies: Lisa Muchka, Compliance Coordinator, 1701 Wright Street, Madison, WI 53704 (608) 246.5221
To apply, visit https://madisoncollege.wd5.myworkdayjobs.com/en-US/jobsatMadisonCollege/job/Truax-Campus-Madison/Social-Media-Strategist_R0005066
About Us
Welcome! Thank you for visiting our career site, where Madison College is committed to matching talent to opportunity. We are known for our real-world, smart approach to learning - offering students innovative, high-tech career pathways and college transfer opportunities with more than 150 programs to choose from. Madison College is a great place to work and has been for over 100 years, serving more than 33,000 students in 12 south-central Wisconsin counties. The College offers generous salaries, benefits, and an inspiring work environment. Employees enjoy a culture dedicated to lifelong learning, wellness and inclusiveness.
Take some time and look around - once you've have a chance to explore our current opportunities, apply to the ones you feel best suit your interests, background and experiences. Thereafter, you can keep track of your application status and watch for new opportunities that might be of interest to you.
Along with our competitive wages, check out the benefits that we offer: https://madisoncollege.edu/careers
Learn More about Madison College: https://madisoncollege.edu/about
As part of the application process, finalists will undergo a background check including criminal history, educational verification, and references. Criminal history will not automatically disqualify you from employment. All cases are considered on an individual basis, and the offense will be compared to the position for which you are applying.
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Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
2+ years
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