The Star Tribune is the Upper Midwest's largest news organization, with audience numbers consistently in the top five in the country amongst regional and national peers. Building on an extraordinary legacy that includes seven Pulitzer Prizes and hundreds of other awards, the Star Tribune is an unrivaled force for journalistic excellence in Minnesota. It is also a company under transformation - realigning its core purpose for a new age of media consumption through innovative new partnerships, technology strategies, and a refreshed strategic direction. Our company has a new vision to create the leading model for local news in America - driving innovation in media to make every Minnesotan's life better. We're looking for dynamic leaders to help create that model. We're excited to work with people who care about journalism and democracy and are eager to re-invent one of our state's most trusted companies for a completely new era of growth that embraces new technologies and strategies for excellence.

Job Summary:

Star Tribune is looking for an Associate Digital Media buyer to help with the development, execution, optimization, and analysis of complete digital marketing campaigns for our clients. The primary responsibility of the Associate Digital Media Buyer is to set up digital media campaigns for owned, operated and advantage digital campaigns. A successful digital media campaign will achieve or exceed delivery and performance based on KPIs outlined by clients and communicated to the buyer.

The Star Tribune Digital Operations team gives clients an advantage over traditional local media. Along with our own digital assets such as Startribune.com, our smartphone apps, and newsletter campaigns, we build out complete digital marketing campaigns for our clients including paid search, social media marketing and off-channel audience based programmatic buys. Our teams execute, optimize, and analyze both owned and operated and off channel marketing campaigns for our clients to ensure the best results. We are more than a newspaper publisher; our sales executives and digital operations staff take the time to strategize and develop full-service campaigns.

Responsibilities

• Oversee the development and implementation of digital media campaigns across various buying platforms.
• Monitor digital media campaigns within multiple DSP's daily.
• Optimize toward established KPIs during the life of a campaign.
• Pull data from multiple sources to provide actionable insights and recommendations to take to strategists and digital leads.
• Manage, prioritize, and respond to ad-hoc requests as assigned.
• Research and stay abreast of current industry best practices and trends, develop and maintain digital best practices, and promote digital optimization techniques.

Requirements

• Bachelor's degree in related field and/or certification; or equivalent combination of education, skills and experience.
• Minimum 1 year of working experience utilizing Real-Time Bidding technologies (DSPs, Ad Exchanges, SSPs).
• Proven track record of successfully managing complex client campaigns and relationships against performance metrics.
• Ad trafficking experience utilizing platforms such as Google Campaign Manager.
• Experience with Google Ad Manager or other ad serving technology.
• DoubleClick Campaign Manager/DoubleClick Bid Manager and Google Analytics certifications are preferred but not required.
• Ability to quickly adapt to changes in the industry, development processes and business priorities.
• Proficiency in Microsoft Office applications.

More about the Star Tribune:

At the Star Tribune, we believe that our employees are our most valuable asset. We go above and beyond to ensure their happiness, growth, and overall well-being. Here is a glimpse into the exceptional benefits we offer:

Modern downtown office with a free fitness center and rooftop patio. Commuting subsidy, medical, dental, and vision insurance. Wellness program with financial incentives. Paid time off which includes flexible holidays to honor the preferences of employees, plus one volunteer day and 2 wellness days. 401(k) with company match, parental and caregiving leaves, flexible work arrangements, employee assistance program, pet insurance, tuition reimbursement, flexible spending, and health savings accounts.

Selected in 2023 to Diversity MBA's inaugural list of Top 25 Outstanding Leadership and Diversity Impact Awards.

Equal Opportunity Employer

If you're interested in this role but don't meet every single requirement, we still encourage you to apply. The Star Tribune is dedicated to fostering a more diverse and inclusive workplace, and we welcome applicants from all backgrounds.