The Marketing Automation Lead is a highly motivated, analytical individual with proven skills in the areas of planning, managing and executing marketing campaigns via the Eloqua Marketing Automation Platform. This individual has hands on experience setting up complex campaigns integrated with other channels/systems and has a deep understanding of data management and segmentation. They have a track record of working with clients to provide marketing automation expertise, such as best practices in creating email templates, developing forms and landing pages, configuring cloud connectors and setting up complex dynamic content and campaign workflow logic. The MA Lead has a strong sense of project management and a drive to meet project deadlines.

PRIMARY DAY TO DAY RESPONSIBILITIES

* Operate as a subject matter expert supporting the team in specific areas such as training, documenting processes and providing industry best practices.

* Assist in executing simple and complex lead nurturing programs in marketing automation platforms - helping clients understand requirements and proactively providing feedback to optimize campaign process and performance.

* Communicate with clients on a daily basis - providing project updates, troubleshooting issues, and educating on MAP capabilities.

* Act as a point of escalation and resolution during campaign process as it relates to decisions that directly impact execution and integration of marketing tools.

* Be a subject matter expert on marketing automation, providing industry research and recommendations to internal and client teams - approach, strategy, risks and best practices.

* Troubleshoot and resolve issues with configuration and integration including email and landing page HTML, audience segmentation, custom data object (CDO) management and reporting.

* Perform QA testing both before and after key project deliverables are deployed. Support QA team with issue resolution and ensure QA issues are within acceptable ranges.

* Help document processes and procedures for internal and client teams.

* Troubleshoot and resolve issues with configuration and integration.

FUNCTIONAL REQUIREMENTS:

* Eloqua expert with 3+ years of experience. Must have a deep knowledge of the Marketing Automation Platform, especially in terms of Omnichannel execution best practices.

* Intermediate HTML skills at minimum.

* Experience with reporting campaign performance via Oracle Eloqua Insight and/or Tableau.

* Knowledge of tools that integrate with Eloqua are a plus: PathFactory, Salesforce, Stensul, etc.

WHY WORK AT MRM//MCCANN?

AT MRM, RELATIONSHIP IS OUR MIDDLE NAME. MRM//McCann is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers - in turn, creating meaningful experiences for people, while driving business results. We employ the most innovative talent in the industry to digitally drive the transformation of our clients' businesses and provide creative solutions to help brands grow meaningful relationships with people. Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world? If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s):

* Ideas power everything * We're Better Together * We'll figure it out * Complexity can be managed * It only counts if we deliver * Technology is magic

MRM//McCann is a leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report. Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. MRM//McCann is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result

of those strategies. NO THIRD PARTY RESUMES ACCEPTED.

MRM//McCann is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. If you require reasonable accommodation for any part of the application process or hiring process, please submit your request through one of the following methods listed below: (a) Dedicated fax 801.257.4412 (b) Dedicated email slcjobs@mrm-mccann.com (c) US mail (d) Dedicated phone - 801.257.7700: DISABILITY ACCOMMODATION REQUESTS ONLY