About Mood Media:

Mood Media is the world's leading in-store media solutions provider dedicated to Maximizing

the Customer Experience. We create greater emotional connections between brands and

consumers through the right combination of music, messaging, digital signage, AV systems and

scent. We reach more than 150 million consumers each day through more than 500,000

subscriber locations in 100+ countries around the globe.

Position Overview:

As the Manager of Paid Acquisition, you will lead our paid marketing efforts, with a primary focus on driving customer acquisition through SEM such as Google Ads, Bing, Apple Search as well as Paid Social channels such as Meta and TikTok. The ideal candidate will have a minimum of 5 years of experience in paid acquisition, particularly within an eCommerce, SaaS subscription model business focusing on B2B and SMB customers.

Think of the eCommerce business at MOOD as a startup within a larger organization. You will need to think big, build a strategy then roll up your sleeves and get into the details to make it happen. We are focusing on moving fast and making an impact.

Essential Functions and Responsibilities:

Paid Media Strategy

• Develop and execute comprehensive paid acquisition strategies to drive customer acquisition, revenue growth, and return on ad spend (ROAS).

• Explore and implement innovative approaches to reach target audiences through channels such as Google Ads, Bing, Apple Search, Meta, TikTok and other relevant platforms.

Campaign Management

• Plan, execute, and optimize paid media campaigns across multiple channels, ensuring alignment with business goals and marketing objectives.

• Monitor campaign performance, analyze key metrics, and adjust strategies to maximize ROI.

Budget Management

• Manage and allocate budgets effectively across different paid media channels to achieve maximum impact and efficiency.

• Provide regular budget forecasts and variance analysis to leadership.

Audience Targeting and Segmentation

• Utilize data-driven insights to identify and target key customer segments for paid acquisition campaigns.

• Implement advanced audience segmentation and targeting strategies to enhance campaign effectiveness.

Ad Creative Development

• Collaborate and create new compelling ad creatives that resonate with target audiences to improve CTR.

• Conduct A/B testing on ad creatives to optimize for performance and engagement.

Collaboration with Cross-Functional Teams

• Work closely with the analytics, product, and creative teams to align paid acquisition strategies with overall business objectives.

• Collaborate with the ecommerce and lifecycle marketing teams to ensure a seamless and coordinated customer journey.

Qualifications:

• 5+ years of experience in growth marketing with a focus on ecommerce. At least 4 years experience working in direct-to-consumer marketing, subscription-based services is a plus.

• Proven success in developing and executing B2B/SMB focused paid media strategies that drive customer acquisition and revenue growth.

• Expertise in managing campaigns on platforms such as Google Ads, Meta Ads, Bing, Apple Search and top of funnel campaigns.

• Strong analytical skills and proficiency in using data to drive decision-making.

• Excellent communication and collaboration skills.

• Experience in A/B testing, segmentation, and personalization strategies.

• Familiarity with ecommerce and SaaS metrics and KPIs.

• Entrepreneurial and interested in a fast-paced, dynamic environment.

• Bachelor's degree in Marketing, Business, or a related field.