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Content Marketing Manager
Oakland, CA
Job Description
Our Opening and Your Responsibilities
If you're an experienced marketer/communicator looking for an opportunity to work in a truly global environment, Rainin - one of the world's leading manufacturers of premium liquid handling instruments for the life science industry - wants to meet you! We're looking for an experienced and energetic Content Marketing Manager to join our Marketing team. This role is for you if you know how to use creativity and clear, concise language to engage life scientists with content and campaigns spanning print, web and social media.
In addition to being an excellent writer, you know how to develop and manage complex, multifaceted programs to introduce target audiences to new and existing products and enhance customer relationships. You're ambitious, meticulous and highly adaptable and comfortable leading technical and creative teams and producing content that customers and prospects respond to. You have an interest in marketing strategy and desire to think critically to contribute to business success.
Responsibilities
- You'll be a key contributor our product launch and lead generation programs.
- Create simple, interesting content that compels target audiences to either buy or engage more deeply in the Rainin brand.
- Write, edit and manage a wide variety of content, ensuring that each deliverable aligns with business objectives.
- Collaborate with growth marketing and product marketing to develop content for B2B marketing campaigns across owned and paid media including webinars, website, blog posts, social and other digital channels.
- Work with the sales team to produce both written and creative content that empowers the sales force, such as posters, flyers, presentations and video. (You will collaborate with our graphic design and video partners to produce creative content.)
- Write and edit content for product launches like value propositions, messaging and sales enablement tools.
- Help cultivate and develop a uniquely Rainin style and voice that ensures our material is timely, relevant and accessible.
- Help manage the Rainin and Mettler Toledo brand elements, ensuring consistency and compliance from products and packaging to print, web and social.
This is a highly collaborative role; you will work with your colleagues in growth marketing, product marketing, marketing operations, video and social media plus external design, writing and engineering partners to achieve success.
What You Need to Succeed
- 5-7 years of professional content development and project management experience. Marketing strategy and/or brand experience is a plus.
- Experience writing about science-related topics in a marketing context is highly desirable.
- Proven track record of creating effective content that generates lead/reader response.
- Solid experience developing content for social media channels with distinct personality/POV to cultivate followers and trigger likes.
- Ability to make independent decisions, juggle multiple projects and hit short, frequently changing deadlines.
- Ability to write in a range of styles and tones, from technical to conversational.
- Excellent verbal and written communication skills, problem solving skills, customer service and interpersonal skills.
- Excels at making technical content easily understood by non-technical audiences.
Need to Know
- We work in the Oakland office two days each week (Tuesday and Thursday).
About Rainin
Mettler-Toledo Rainin, LLC, designs, manufactures and distributes premium liquid handling equipment and supplies used by life science researchers around the world. Rainin-brand pipettes have long been the best-selling and most respected pipette brand in North America and consistently rank among the top premium pipette brands in Europe, Asia and the Middle East.
The company is a wholly owned subsidiary of Zurich-based METTLER TOLEDO, a leading supplier of precision instruments and services worldwide. METTLER TOLEDO is the world's largest manufacturer and marketer of weighing instruments for use in laboratory, industrial and food retailing applications.
Additional information about Rainin and METTLER TOLEDO can be found at www.mt.com/rainin.
Our Offer to You
- Medical, dental and vision care coverage and a 401(k) savings plan with company matching - all starting on date of hire
- Tuition reimbursement, educational matching gift program, perks and discounts
- Parental and caregiver leave programs
- All the usual benefits such as paid time off, flexible spending, short-and long-term disability, basic life insurance, business travel insurance, Employee Assistance Program, and domestic partner benefits
- Global market strength and worldwide leadership in precision instrumentation
- A brand name that is identified worldwide with precision, quality, and innovation
- Thousands of patents, design and innovation awards across Mettler Toledo
- Global recognition for the quality of our products and services
About Mettler Toledo
Working at Mettler Toledo means you are impacting the world in important ways. Our precision measuring devices span the world's laboratories, production facilities, and retail stores. We manufacture, sell, and service instruments that detect, measure, and weigh - from the infinitely small to the largest of vehicles or airplanes.
- We help feed the world. We impact how food is produced, packaged and made safe.
- We help keep you healthy. Our instruments make it possible for scientists to develop new drugs and bring life-saving medicines to the world.
- Mettler Toledo products are important to the production and consistent quality of every kind of consumer product.
Equal Opportunity Employment
We are an equal opportunity employer and value diversity at our company. We give consideration for employment without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity, genetic information, protected veteran status, or any other protected classification. If you'd like more information about your EEO rights as an applicant under the law, please click
Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Experience
Open
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